A BIG Irving, Texas “Stop, Shoot and Share” experience is coming to the AT&T Byron Nelson
IRVING, Texas (May 18, 2015) - The Irving Convention & Visitors Bureau, official sponsor of the AT&T Byron Nelson Social Media Team, unveils the 2015 tournament social media strategy that brings numerous opportunities for tournament attendees to get involved, have fun, win prizes, take home free souvenirs and create buzz.
New this year, the Irving, Texas Pin Drop – Stop, Shoot and Share Moment will feature a 12-foot Google pin branded “Irving, Texas style.” Spectators can take a picture with the bright orange pin, tweet the photo using the #VisitIrving hashtag and take home a FREE print, available instantly in the Pavilion, compliments of the Irving Convention & Visitors Bureau. The pin will be located along the main entrance in the circle between the Cadillac Club and the Pavilion After Dark stage. MAP
In another new and colorful spin, tournament fans are encouraged to follow @VisitIrvingTx on Instagram during the tournament as well-known Instagramer Joseph Haubert – otherwise known by the handle @whateveryouare - takes over the account. Haubert will share photos in his famous artistic style of the beautiful scenes, people and golf fun from the AT&T Byron Nelson.
Additional social media initiatives turn spectators into winners.
Creative contests and giveaways include:
• VIT – Very Important Tweeter
Each day at 2 p.m., a Very Important Tweeter will be selected for an upgrade for two from general admission to complimentary access to the Irving CVB Villa on the 18th green where they can enjoy food, air-conditioning and an amazing view of No. 18. Attendees need only tweet using #VisitIrving and #attbyronnelson to be eligible for the upgrade. (One winner per household.)
• Swagbags & Giveaways
Attendees can follow the @attbyronnelson social accounts each day to find #VisitIrving swagbags hidden around the course. Plus, they can follow @VisitIrvingTx social accounts each day for additional exciting giveaways and fun.
Links / URLs:
ICVB Facebook: facebook.com/IrvingTexasCVB
ICVB Twitter: @VisitIrvingTx; #VisitIrving
ICVB Instagram: VisitIrvingTx
AT&T Byron Nelson Facebook: http://www.facebook.com/attbyronnelson
AT&T Byron Nelson Twitter: @attbyronnelson; #attbyronnelson
AT&T Byron Nelson Instagram: @attbyronnelson
ABOUT IRVING, TEXAS
Located immediately adjacent to Dallas/Fort Worth International Airport and between Dallas and Fort Worth, Irving, Texas, boasts more than 75 hotels and nearly 12,000 rooms. Las Colinas, a 12,000-acre master-planned community within the city of Irving, is known worldwide for its quality and uniqueness. The city is home to 10,000+ companies, 50 Fortune 500 companies, and the world headquarters of five Fortune 500 companies.
ABOUT AT&T BYRON NELSON
The AT&T Byron Nelson is hosted by the Salesmanship Club of Dallas and has been a premier PGA TOUR event for over 45 years. The tournament has raised more than $137 million since its inception in 1968, making it the most financially successful charity event on the PGA TOUR. All proceeds benefit Momentous Institute, the nonprofit operated by the Salesmanship Club for over 90 years. The organization serves 6,000 kids and family members directly each year through mental health and education programs. The AT&T Byron Nelson is one of North Texas’ biggest sports attractions and most anticipated social events of the spring.
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