When it comes to hosting social, military, educational, religious, or fraternal groups (SMERF), there is nowhere quite like Irving. With ideal meeting venues, amenities, and services, SMERF groups love convening in Irving. Here, SMERF groups can take advantage of some of the DFW region’s very best dining, entertainment, and activities, from golf to live music.

The Right Space for Your Group

Irving SMERF group event spaces range in size and scale, from hotel ballrooms and conference rooms to the Irving Convention Center at Las Colinas, one of the region’s premier meeting destinations. Whether you are looking for a venue near the DFW Airport or something in the heart of Las Colinas, you will find plenty of exquisite offerings. The Irving area has more than 400,000 square feet of meeting space ready and waiting for your next meeting.


Irving is home to nearly 100 hotels boasting more than 12,000 guest rooms. Near the DFW Airport, you will find venues like the DFW Airport Marriott, which provides over 22,000 square feet of meeting space in a convenient airport location complete with shuttle service to and from DFW terminals.

To get closer to the action of Irving and Las Colinas, explore the many Las Colinas options, including aLoft Las Colinas, Holiday Inn Express Las Colinas, Hilton Garden Inn Las Colinas, and one of the more recent additions to the Las Colinas landscape, the Texican Court Hotel. These hotels and many more in the area put you in close proximity to widely popular Las Colinas Entertainment District, which includes the Toyota Music Factory.

Most hotels in the Irving area are ready to host your group and provide world-class service. Planning to stay for a few days? Be sure to ask about SMERF group rates at Irving’s hotels.

Irving Convention Center at Las Colinas

The Irving Convention Center at Las Colinas is a state-of-the-art, 250,000-square-foot, Silver LEED meeting venue that provides more than 100,000 square feet of meeting space on three levels. The lower level houses a 50,000-square-foot, column-free exhibition hall, perfect for SMERF groups like religious associations looking for uninterrupted space for worship or for large gatherings for military groups.

The Convention Center also includes 20 breakout rooms that are each 1,000 square feet, ideal for educational groups in need of workshop space. The junior ballroom or 20,000-square-foot grand ballroom provide ample space for fraternal or social groups looking to host a large, luxurious gathering with the option of on-site catering.

The award-winning Irving Convention & Visitors Bureau staff is prepared to help plan and execute your event to perfection no matter which location you choose. Submit an RFP or contact us to find out how to make your SMERF group event a success.