Convention headquarter hotel, Irving Convention Center, and Toyota Music Factory converge to offer attractive, walkable visitors’ district and meetings destination


IRVING, TX (June 26, 2019) — The Westin Irving Convention Center at Las Colinas has opened, bringing to fruition the City of Irving’s vision for a walkable, mixed-use visitors’ district serving both the meetings and leisure travel markets.  The hotel completes a trifecta that also includes the striking copper-clad 150,000 square-foot Irving Convention Center and the Toyota Music Factory, an all-in-one dining and entertainment destination with an 8,000-seat Live Nation indoor/outdoor amphitheater, movie theaters, and 20-plus restaurants and bars.

            Nestled conveniently between the Convention Center and The Music Factory, the new hotel boasts 13 stories, 350 guest rooms and 32,369 square feet of flexible indoor/outdoor meeting space, accommodating up to 4,860 attendees.  The adjacent Convention Center extends that capacity to 132, 369.

            The Westin serves a much-needed purpose for the Irving Convention Center, which opened in 2011 and averages 305 events per year. It was designed to complement the Center’s award-winning architecture.

            “We know the group market’s preference – and, often times, its requirement – for an adjacent headquarter hotel and we are thrilled to deliver on what has long been a priority for us,” said Maura Allen Gast, executive director of the Irving Convention and Visitors Bureau.


            “The hotel represents the crowning piece in Irving’s vision for a distinctive visitor district,” she continued. “The Irving Convention Center was the initial anchor; the Toyota Music Factory with its concert pavilion and collection of restaurants is the second piece; and the Westin is the third.  This easily accessed, pedestrian-friendly 40-acre district provides a wide range of entertainment and dining options to fill free nights on the convention schedule, as well as an excellent venue for opening or closing night events. And, of course, any of the city’s individual travelers will enjoy all the district’s offerings as well.” Gast notes that the area also recently welcomed the Texican Court, a boutique hotel property with a retro motor court vibe, adding another 152 guest rooms and 35,000 square feet of meetings and event space to the area.


            With the completion of Irving’s dynamic visitors district, convention attendees can now start their day with room service, walk to their meetings, go for a swim or workout, enjoy cuisine of their choice for dinner, catch a performance by such artists as Ringo Starr, Bob Dylan, or Tom Jones and have a nightcap, all without wheels.




About Irving, Texas

Located immediately adjacent to Dallas/Fort Worth International Airport and between Dallas and Fort Worth, Irving boasts more than 85 hotels and approximately 13,000 rooms.  Las Colinas, a 12,000-acre master-planned community within the city of Irving, is known worldwide for its quality and uniqueness. The city is home to 10,000+ companies, 50 Fortune 500 companies, and the world headquarters of seven Fortune 500 companies. Visit or connect with the Irving Convention and Visitors Bureau on Facebook, Twitter and Instagram for latest news, upcoming events, area travel ideas and more information.


About the Irving Convention Center at Las Colinas

Located where Highway 114 and Northwest Highway meet in Irving’s Las Colinas area, the $133 million, 275,000 square-foot Irving Convention Center at Las Colinas (ICCLC), takes a bold new direction in a landscape of traditionally “institutional” facilities. Its distinctive design and mission for top-quality service mirrors the sense of quality that exists in Irving’s 12,000-acre Las Colinas development. The center has earned more than 15 awards for design, architecture and engineering. Visit or connect with the ICCLC on Facebook, Twitter, and Instagram for latest news, upcoming events, and more information.


About the Toyota Music Factory

Situated on 40 acres in the heart of Irving’s Las Colinas Urban Center, the convention center is just one phase of a mixed-use visitor and entertainment district that features an all -in-one dining and entertainment destination, The Music Factory. Its main component, the 8,000-seat indoor-outdoor amphitheater called The Pavilion, is operated by Live Nation. The project also features a 50,000-square-foot plaza with a stage features free concerts and events throughout the year. In total, the complex will offer 250,000 square feet of entertainment, retail and restaurant space, including a movie theater and 20 plus restaurant options.

About Westin Hotels & Resorts

Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, empowers guests and associates to embrace well-being and be their best selves through the brand’s Six Pillars of Well-Being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well.  At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly Bed, RunWESTIN and Westin Gear Lending with New Balance, delicious and nutritious SuperFoodsRx™ and more.  To learn more, visit Stay connected to Westin: @westinirvingcc on Twitter and Instagram and