Sharlet Brennan or Noel Perkins,

IRVING, Tex. (April 14, 2008) - Continuing its rapid expansion, NYLO Hotels LLC breaks ground this week on its third hotel, this one in the award-winning, master-planned community of Las Colinas in Irving, Tex. The 200-room hotel will open in May, 2009. It will be located ten minutes from Dallas-Fort Worth International Airport, fifteen minutes from downtown Dallas and minutes from the 22 million square feet of offices in Las Colinas.

The five-story NYLO Las Colinas will sit on more than five acres at the northwest corner of Royal Lane and Sierra Drive. The parent company, NYLO Hotels LLC, ( acquired the site in 2007. The company recently completed its financing with ORIX Real Estate Capital, Inc. ( Headquartered in Chicago, ORIX Real Estate provides capital for real estate investments and development throughout North America.

"We saw this as a great opportunity to work with an exciting, new hotel brand," says David R. Brown, president and chief executive officer of ORIX Real Estate Capital. "We believe in both the innovative concept and excellent location for this project. And our longstanding relationship with NYLO principals and respect for their vision and entrepreneurial spirit gave us a high comfort level when considering this loan."

"NYLO Las Colinas will fulfill a need for an upscale boutique hotel in Irving," notes Michael Mueller, president, chief development officer, and visionary for the brand. "The property will feature a 3,000-square-foot ballroom with a dramatic urban loft design, including soaring ceilings and exposed brick walls. The ballroom will open onto an expansive outdoor courtyard and also connect to

The Loft, our signature restaurant and bar. "The hotel will have more than 6,000 square feet of meeting space," Mueller continues. "With its striking ballroom and creative cuisine, NYLO Las Colinas will be an ideal venue for wedding receptions and other special occasions."

NYLO's first hotel, NYLO Plano at Legacy, opened in Dec. 2007, in North Dallas, at the northwest corner of Headquarters Drive and Preston Road in the fast-growing suburb of Plano. Earlier this year, the hotel was honored at the 2008 Hotel World Global Hospitality & Design Awards, recognized for design excellence in its restaurant/bar and lobby. With its unique Dallas-meet-Soho decor, NYLO Plano provides a glimpse of things to come in Irving.

Innovative Concept and Design
Atlanta-based NYLO is the creator of a new lodging category, loft lifestyle hotels, that combines the dynamic qualities of urban loft-style living with the best-of-the-industry features of leading hotel brands. NYLO features bright, spacious loft accommodations; state-of-the-art business center; high-tech gym; clothing boutique; and 24-hour, healthy alternative restaurant and bar. With its upscale amenities, NYLO caters to business and leisure travelers seeking an energized alternative to the bland, one-size-fits-all lodging experience.

Showcasing the brand's urban loft design, NYLO Las Colinas will feature a bold, brick-and-glass exterior; floor-to-ceiling windows in the lobby; exposed brick-and-polished-concrete walls; and guest lofts with high ceilings exceeding 10 feet. Each bright, airy guest loft will have custom-designed furnishings, including a plush NYLO NYTE bed by Simmons Bedding Company, topped with luxury linens, sofa, ottoman and a large moveable desk with ergonomic chair. Guest lofts also will provide complimentary high-speed and wireless Internet access, large flat-screen TV and iPod docking station.

Franchising and Development
NYLO Las Colinas is the brand's fourth announced property. "The first four hotels are owned, developed and operated by NYLO Hotels," Mr. Mueller points out. "We are now also making NYLO available under a franchise relationship with third-party developers and operators."

The NYLO hotels announced to date are:




City Market Actual/Estimated Opening
Plano Dallas/Fort Worth OPENED December 2007
Warwick Providence, R.I. July 2008
Irving Dallas/Fort Worth May 2009
Broomfield Denver/Boulder, Colo. August 2009

NYLO recently launched a second brand, XP by NYLO, a select-service, upscale, loft style hotel that the company also is franchising. Investors and developers seeking more information on franchising or other hotel development opportunities can contact Mr. Mueller at



Only at NYLO

Like all NYLOs, the Las Colinas property will be high-end with an array of innovative and engaging amenities:

The Loft

The heart of NYLO Las Colinas will be a custom-designed common area called The Loft. Located on the main floor next to the lobby, this high-energy gathering spot will welcome with upscale amenities, including a stylish 24-7 restaurant and bar. The Loft at NYLO Las Colinas will be custom-designed by Bill Johnson of the Atlanta-based Johnson Studio. The firm has designed premier restaurants nationwide. Among Johnson\'s works: Fearing\'s, Dallas, Esquire Magazine's 2007 "Restaurant of the Year," and Shaun's, Atlanta, another Esquire top pick, this time as a "Best New Restaurant for 2007." Catering to a mixed crowd of travelers and locals, the NYLO restaurant will serve sophisticated comfort cuisine, including fresh healthy snacks and gourmet meals round-the-clock. Among its other thoughtful amenities, The Loft at Los Colinas will have: complimentary wireless Internet access, 24-hour business center, comfortable library, plush sofas, boutique shop and original artwork by local artists.

NYLO Wear by Daniel Vosovic

Staffers will wear apparel by this favorite alum from the Emmy-nominated "Project Runway," Bravo-TV. Called NYLO Wear, the award-winning, 20-piece line includes sweaters, skirts, pants, shirts, ties, belts, bags and more. The versatile, mix-and-match collection is designed to look good in the hotel, in the office and on the street. The apparel will be available for guests to buy in the The Loft's boutique shop.

NYLO Las Colinas Art Competition

NYLO Las Colinas will showcase the creativity of the local arts scene. The brand works closely with arts groups in each of its markets, encouraging emerging artists to submit original works reflecting the spirit of their community. Inspired works will be displayed prominently in NYLO Las Colinas guestrooms, corridors and The Loft. The art will be for sale as well as for display, with 90 percent of the proceeds going to the artist and the remainder to charity. Artists interested in participating should send photos of their work and contact information to Amanda Emmo ( or via mail to: NYLO Hotels, LLC; attention: Amanda Emmo; 260 Peachtree St., N.W.; Suite 2301; Atlanta, Ga., 30303.

NYLO Uncovers CD

NYLO's compilation CDs, NYLO Uncovers, also spotlight rising stars. "The CDs aim to help launch musicians\' careers by providing broad exposure for their work," Mr. Mueller explains. "At the same time, the original CDs, artwork, interior design and custom apparel further enhance the richness of the NYLO experience for our guests by putting outstanding original works into all our hotels across the country." Musicians interested in participating in the NYLO Uncovers CDs should send mastered tracks and contact information to Michael Mueller ( or via mail to:

NYLO Music, LLC;
ATTN: Michael Mueller
260 Peachtree St. N.W. Suite 2301
Atlanta, Ga., 30303

Allergy-Friendly Guestroom

Each NYLO offers an entire allergy-friendly floor, with all guestrooms incorporating a comprehensive, seven-step purification system from Pure Solutions North America. Of all the lodging brands, NYLO is the industry leader, with the largest percentage of inventory in each hotel dedicated to this comprehensive air purification system. Every NYLO Pure Room has a medical-grade air purifier, hypoallergenic bedding and more for the comfort of guests sensitive to odors or suffering from allergies, asthma, and other respiratory illnesses. To keep air fresh, all hotels are 100% smoke-free.

Green Feature

Wind power supplies approximately half of the energy needs of NYLO Plano, and the brand is committed to using renewable energy resources in Las Colinas and in its other hotels too. Additionally, NYLO's Everything Green Construction Policy calls for using the most energy-efficient building materials and techniques. With its low thermal range, for instance, the brand\'s concrete-and-brick construction reduces electricity usage for heating and cooling. In guest lofts, lights turn on automatically when guests enter and shut off automatically when they leave. Desk pads and folio binders use recycled paper, and bath amenities come in recycled bottles and have no chemical preservatives like Paraben.

Tech-Friendly Amenities

Free WiFi will be available throughout NYLO Las Colinas and all the brand\'s hotels. Guest lofts have free wireless and wired high-speed Internet access as well as 32-inch flat-screen TVs with high-definition programming and iPod-compatible audio systems.

High-Tech Gym

NYLO's 24-hour fitness center houses top-of-the-line Life Fitness cardio equipment. Guests can plug in their iPods and control their playlists and watch movies from the equipment's large integrated LCD screens.

No Nickel-And-Diming

Like all NYLOs, the Las Colinas hotel will have myriad complimentary amenities, including free local and domestic long-distance phone calls, free WiFi throughout the property, free WiFi and Ethernet in guestrooms. Also for free: bottled water; faxes; printouts; parking; and shuttle service to area shopping, dining, and entertainment.

Innovative Meeting and Event Space

NYLO Las Colinas will house more than 6,000 square feet of meeting space, including boardrooms and a 3,000-square-foot ballroom with soaring ceilings and exposed brick walls. All meeting facilities will offer the latest projection and audio-visual equipment. Additional space for innovative meetings and events will be available at The Loft.

NYLO Hotel

Atlanta, Georgia-based NYLO Hotels LLC offers a new class of hotels that combines the dynamic qualities of urban loft-style living with the best-of-the-industry features of leading hotel brands. The properties feature bright, spacious loft accommodations; state-of-the-art business center; gym, and 24-hour, healthy alternative restaurant and bar. They cater to business and leisure travelers seeking an energized, fun and comfortable lodging option. For reservations and more information, visit